I picked a group audience that I will focus on for my research. That audience is women and especially teenagers. They can be one of the most influenced groups by the media. They can not judge the real values of appearances and therefore mimic what is culturally acceptable. The most common way of learning something is to imitate the actions of an authority figure. This is similar to a baby imitating the actions of its parents. Therefore, teenagers turn to various forms of media to help shape their identity.
Influences during these development times can affect the rest of their lives. These influences could potentially be dangerous if taken too far.
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